My Phone Number is Wrong on My Website!
Don't worry! Your phone number actually isn't "wrong" — it's just a tracking number. At WEO Media, we provide a tracking number to all of our Premium SEO service clients. When prospective and returning patients call this tracking number, it will route them through to your actual number, without any interruptions.
Why Does WEO Use Tracking Numbers?
Our SEO Teams use a tracking number on your website, Google listing, and all directories that they maintain on your behalf after the launch of your website or SEO services. Using a tracking number in this context allows us to gauge the success of our digital efforts to bring new clients to your office.
Without the tracking number in place it is difficult to determine the effectiveness of our marketing.
Trying to measure the success of SEO by web traffic to the website alone paints an incomplete picture. An instance of this is when a client breaks into the local pack for a key phrase with good search volume, the website visits drop and the phone calls greatly increase.
With call tracking we can not only see how many calls were received but also the missed calls in which people hung up who didn't want to leave a recording, who can be called back. Also, we offer the option to record each phone call so that they can be listened to and evaluated for missed opportunities.
Summary
In a nutshell, a tracking number allows WEO Media to track the general trends of your incoming calls. It helps your SEO Team diagnose the behavior of SEO & PPC work and also deliver a more accurate ROI for you. Call tracking is the most precise tool we have for ROI and proof of impact on new patient flow at your front desk, which is why we strongly encourage you to keep the tracking number present on your website and other digital listings.
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